The Day 4 session of the MSME Digital Marketing Management Development Programme (MDP) focused on the theme of Social Media and Influencer Marketing. The session was conducted by Mr. Mahendra Joshi, who provided participants with valuable insights into building strong brands, creating meaningful digital engagement, and driving community-led growth through social media platforms.
The session began with an overview of Social Media Marketing and explored the role of various platforms, including Instagram, LinkedIn, Facebook, and X, in achieving different marketing and branding objectives. Participants gained a better understanding of platform-specific strategies and the importance of selecting the right channels based on audience, business goals, and content requirements.
Key discussions also focused on the differences between organic and paid marketing strategies, along with insights into social media algorithms and audience engagement. Participants explored effective strategies for Instagram and Reels growth, as well as the use of LinkedIn for personal and business branding.
The session further covered the growing importance of Influencer Marketing and collaboration models, helping participants understand how strategic partnerships can contribute to brand visibility and audience engagement. Topics such as User-Generated Content (UGC), community building, and ethical guidelines were also discussed, emphasizing the importance of authenticity and responsible communication in digital marketing.
A practical content creation workshop provided participants with hands-on exposure to creating engaging digital content, including guidance on writing effective captions, using relevant hashtags, and understanding the basics of content design through Canva.
The Day 4 session successfully empowered participants with practical knowledge and actionable strategies to create impactful content, build authentic communities, and strengthen their digital presence strategically.
A valuable learning experience focused on building stronger brands, meaningful communities, and future-ready digital careers.
