At this stage, the budding startups teeming with ideas, will add potential & direction to their plans by finalizing a Call to Action. Through this, they will work on expanding their horizons about startup knowledge and ethics. This program aims at guiding the innovation driven startups during their onset, to convert their invalidated business ideas into a feasible and profitable business proposition. Under this, the startups in their ideation stage with lack of minimum viable product and customer segment would be guided to form a productive team, inculcate entrepreneurial skills and build a sustainable business model for themselves.